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Writing A Marketing Strategy

Posted by Jean Morgan

It is my belief that if anyone is to suceed in any type of business then the business needs to be marketed to it's target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction of a marketing plan. This is something you can do yourself quite simply, but it will need some time for research and thought if it is to be worthwhile and achieve results.

7 Ways to Evaluate Your Marketing Plan

Posted by Stuart Ayling

Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.

Understanding Your Prospects Readiness To Buy

Posted by Mark Satterfield

Ask any highly successful sales or marketing professional and they'll tell you that the more you understand...

The Money Making Secret of "The Toll Booth Position"

Posted by Dan Kennedy

I’m a marketing consultant and at one of my client-companies, a
company that, in less than 10 years, has gone from a $10 million

The Seven Deadly Sins of Ineffective Nametags

Posted by Scott Ginsberg

Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are designed and worn without careful consideration.

Create Free Internet Buzz with Your Workforce

Posted by Ron McDaniel

There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.

What Is Telemarketing?

Posted by Tony Newton

Heard about telemarketing? I bet you do. Telemarketing is an age old marketing practice that is commonly used by most companies or businesses which have a planned approach to marketing products with the aim to generate a higher volume of sales from the services. To put it simply, the term “telemarketing” refers to a way that businesses can advertise their products and offer their services.

Business Cards - Untapped Sales Potential

Posted by Frank Owen

Many people overlook business cards when marketing and advertising their business. Unfortunately this is one of the costliest mistakes you can make. Business cards are a simple and inexpensive tool that can help make or break a business.

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